Caribbean Financial Services sales and marketing leaders are literally leaving bags of money on the table, by not embracing modern, digital-era sales and marketing tactics, and instead using the tired, approaches of old. In this series of posts we explore some of the reasons that this industry in particular should be extracting tons more value from the digital channels, and how industry leaders can reap the immense benefits available to them. In part 1 here, we explore why the industry is such a good fit for digital-era sales and marketing tactics.
A great conference will give you insights that excite, inspire and are share-worthy. Attending Hubspot’s Inbound 2015 was all of the above for me, and this blog post is a way to get some of the insights that are most relevant to Caribbean sales and marketing leaders out of my brain and into yours. Enjoy!
Why Caribbean businesses need value-based sales and marketing strategies
As business leaders with the pressures of growing revenue, we’re all very focused on getting our message out, and ensuring that people understand who we are and why what we do is great and exactly what they need. Unfortunately, that’s a very inside-out view of the world, whereas our customers want us to be outside-in and deliver value to them first.
What Customer Service looks like in T&T
Across many sectors and industries in T&T, the response from customers surrounding their general customer experience continues to be less than positive. Many companies understand the importance of a great customer experience and how it’s able to translate into customer retention and new sales. As a business are you aware of what your customers hold important to their overall customer experience?
Marketing in a Recession
Getting maximum value from marketing is always a goal but it becomes crucially important in a recession. With many signs pointing to a Caribbean recessionary environment, this post focuses on marketing strategies and tactics that will help your business succeed where your competitors may fail.
Winter is coming!
For today’s business leaders and marketers, Winter is a season of economic hardships made harsher by decreased marketing budgets and sometimes in dire situations, a decrease in resources. In winter, businesses must prepare for the climate changes that are expected and adjust their brand’s strategies to survive the elements and continue to reach and engage their target audiences.
Your Customers are evolving
In the old days, marketers would brief ad agencies on their latest product innovation. Ad agency execs in turn would then churn the creative mills they managed to create campaigns that would wow their customers by showcasing the bigger, brighter product packaging, the extra crunchiness or the ability of a regular dry vacuum to suck up your child’s latest juice spill!
This story line played out for some time, and managed to work well, building the Coca Cola Empire globally, crowning retail kings here and there and making Nike a household name.
Thought Leadership is the new Black!
Life as we business leaders and marketers know it has changed. In the marketing world, it’s no longer a game of ‘survival of the biggest.’ Digital marketing has significantly landscaped the playing field to favour more agile businesses. Business leaders and marketers who can adapt quickly, and who understand the new rules of the game, will find themselves at the top of the leader board. Now, more than ever, brand stewards must step out into the spotlight and champion their brands. With the clutter of voices reverberating across the airwaves, there is an increasing need for marketers to raise their voices in support of their brands.
Inbound Marketing Introduction
As part of our Caribbean MIX series of events in 2014, #TeamCI hosted an Inbound Marketing and Lead Generation workshop session which was facilitated by Adjunct Professor at New York University, author and #SEO expert, Matthew Capala. The event was well subscribed with our team receiving multiple requests for a repeat of the session.
We are happy to announce that @SearchDecoder (Matthew Capala) will be hosting our 2nd installment of the Inbound Marketing and Lead Generation workshop on July 8th and 9th. Chike Farrell, CEO – Caribbean Ideas, co-hosted our Inbound workshop last year and has posted a blog which introduces the topic to folks who are trying to figure it out and understand how inbound strategy can impact their brand. Inbound marketing as a strategy might be the new kid on the block but in truth, we’ve all be pumping out several inbound tactics over the years in support of our sales and marketing plans. Check Chike’s blog here!
SEO gets you found!
- Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a wesite from search engines via “natural” (”organic” or “algorithmic”) search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it “ranks”, the more searchers will visit that site. SEARCH ENGINE OPTIMIZATION can also target different kinds of search, including image search, local search, and industry-specific vertical search engines. – What is SEO and How it Works
- SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too. – MOZ