Our thoughts on digital marketing, consumer trends, technology, creative, strategy, and more.

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    The Sales and Marketing Metrics You Need in 2016

    Sales and Marketing Metrics Matter

    It’s often a pretty daunting task trying to scour the internet trying to find the right answers to our questions, the best templates, the most reliable sources and relevant data. It helps when you’ve got a great resource that can compile these for you, toss in some great graphics and categorise your much-needed resources into handy, easy to reference sections! That’s exactly what we’ve done for you – check out our curated list of the best tips, tools and templates to get you to your sales and marketing goals.

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    How to Win at Sales and Marketing in 2016

     Dim forecast for Caribbean Markets in 2016

    Let’s face it, the outlook for the Caribbean in 2016 is dim, with minimal growth for Caribbean businesses expected. Both businesses and customers will be managing their budgets and attempting to get maximum value out of every dollar spent. Not every business survives a recession and few can boast of success. Business, sales and marketing leaders must be smarter about their decision making if they aim to survive and succeed in 2016.

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    2016 digital sales and marketing trends for Caribbean businesses

    2015 Marketing and Sales Challenges

    The New Year (2016) is upon us and like every efficient business leader, marketer and sales manager diligently putting plans in place to meet revised sales and marketing targets, you’re probably scouring the internet for solutions to your 2015 business challenges. Now here’s the problem – you’ve got to sift through the dozens of trends that have been cropping up and identify the ones that take into account our specific market conditions. It’s almost like accepting a prescription for treatment of a medical condition when your symptoms and medical history have not been factored in. You wouldn’t put your health at risk, so why put the future of your business at risk?

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  • Snapchat Stories – Featuring Trinidad and Tobago

    What is Snapchat?Snapchat

    Snapchat is the mobile networking app that was launched back in September 2011 and has since been on a steady rise to the top of the digital networking table, with a strong preference among teens and millennials.

    Snapchat in Action

    If you’re new to ‘Snapping,’ here’s a quick review of how the app works and how users like you and me are expected to communicate.

    Snapchat essentially allows users to tell their stories by sharing photos and videos with their friends or followers. Users can then add doodles, captions, lenses or filters to their images or videos before sharing, either by adding it to ‘My Story’ to share with all your friends, or sending it directly to selected followers.

    Here’s where it gets interesting – Snaps sent as individual messages can last up to 10 seconds, while photos and videos shared to your story have a shelf life of 24 hours.

    Check out this great tutorial and Get Snapping!

    More Snapchat tips and tricks you can try.

    Snapchat Live Stories

    Snapchat’s Live Stories – Country Features are just that, live posts by users featuring content about a specific country,  that are curated and churned out into the general newsfeed. Users in the same geographic location can contribute to the Live Story thanks to the apps geo-fencing capabilities. Here’s how it works.

    Snapchat Live Stories – Trinidad and Tobago

    Snapchat Live Stories Trinidad and Tobago CI blogOn November 17th, Snapchat gives local users in Trinidad and Tobago the chance to have their content featured as part of their Live Stories – Country Features initiative. It would be great if we could help the world understand a little more about our beautiful twin island nation by sharing positive content about Trinidad and Tobago.

    #TeamCI is here to help our local Snapchatters do it! We’ve compiled some tips that can assist in getting the T&T story told. Check out our list of content ideas below and let’s get ready to Snap!





    Snapchat Live Story Ideas

    IMG-20151116-WA000324 hours in T&T

    1. Cuisine – showcase local Trinbagonian foods (doubles, bake and shark, coconut bake and buljol, pelau)
    2. Places of interest – The temple by the sea, the pitch lake, Maracas beach, Pigeon point, Bucco Reef.
    3. Made in T&T – Local products (Angostura Bitters, LLB, Carib)
    4. Soca Warriors – Who’s going to the game T&T vs. USA? Snap, Snap Snap!
    5. Global Entrepreneurship Week – Check out the list of GEW events happening tomorrow, snap up the action if you’re attending any.
    6. Celebrities – Let’s showcase some of our local talent (Brian Lara, Machel, Keshorn)
    7. Culture – Snap up pics that showcase our diversity.
    8. Christmas – Show the world why a Trinibagonian Christmas is the best.
    9. Nightlife – where do we go to have fun after dark!

    Let’s get Snapping!

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