2012.04.07 CaribDirect: Chike Farrell – The “Caribbean Digital” Saviour?
Well the Caribbean Digital Expo was a germ of an idea that we’d had for a while, based on a belief that the level of dialogue about digital marketing and business in the region needed to go to another level, and more importantly that there was a real underlying interest in understanding digital in a Caribbean context, among marketers and business leaders. Read full story at CaribDirect
CCN TV6: CDX – Morning Edition Interview with Chike Farrell Part 1
CCN TV6: CDX – Morning Edition Interview with Chike Farrell Part 2
2011.12.12 Think Big Online: Social Media – Changing the Face of Online Marketing
The growing popularity of social networking sites such as Facebook and Twitter is altering the communication model followed by big and small companies when it comes to online marketing. Read full story at Think Big Online
2011.12.01 T&T’s Newsday: The secrets to on-line marketing don’t cost much
How can a company with a $10 marketing budget compete for consumers’ attention with one that has ten times the budget? Through the use of social media. Read full story at Trinidad and Tobago’s Newsday
2011.12.06 Trinidad Express: How Facebook has changed the world of advertising
On November 22, at the first Caribbean Digital Expo, Hyatt Regency (Trinidad), Port of Spain, Facebook’s head of agency marketing Jennifer Kattula explained how the social network could be used to enhance a business’ advertising campaigns in order to connect more deeply with customers. Read full story at Trinidad Express
2011.11.17 T&T’s Newsday: Anya’s win and dreams of changing digital media
Brevard Nelson and Chike Farrell are co-owners of Caribbean Ideas Ltd, a business created to help organisations use web and mobile technology to drive business results by better connecting with their target audiences and improving brand engagement. Read full story at Trinidad and Tobago’s Newday
2011.11.11 Coffee Cup Communications: Caribbean Digital Expo
2011.11.25 Metro: Mobile Technology Expanding
Integrate was the word bandied about at the first Caribbean Digital Expo held in the Hyatt Regency Hotel on November 22. Read full story at Metro
2011.12.02 Trinidad Guardian: Digital marketing gets attention at Caribbean Expo
Judging by the resounding applause of more than 300 persons in attendance, the inaugural Caribbean Digital Expo (CDX) held at the Hyatt Regency Trinidad hotel, Dock Road, Port-of-Spain, last week Tuesday was an overwhelming success. Read full story at Trinidad Guardian.
2011.11.23 imarket SB: 7 Things I Learnt At Caribbean Digital Expo 2011
Caribbean Ideas hosted the Caribbean Digital Expo at The Hyatt Trinidad on November 22, 2011 – the first conference of its kind in the Caribbean. I had the opportunity to attend thanks to the public relations company I freelance with, Benchmark Communications Limited. They provide PR services for bpTT, a gold sponsor at the event…so *ahem* I was there to ‘work’. Read full story at imarket SB
2011.11.23 Pepper: The Caribbean Digital Expo 2011
I had the privilege of attending the Caribbean Digital Expo 2011 on November 22 that was put on by Caribbean Ideas in collaboration with several sponsors. As part of an agency with a huge focus on digital marketing, it was indeed exciting to be part of the conversation and vibrant community that attended. Read full story at Pepper.
2011.11.11 Metro: Caribbean Digital Expo to teach effective digital marketing
Trinbagonians have taken to social media like a duck takes to water and while many have used platforms such as Facebook and Twitter to start and promote businesses, not everyone understands how to harness the power of this media to market their products and services. The Caribbean Digital Expo aims to teach just that. Read the full story at METRO.