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New audience targeting segments Feb 22nd, 2010 |
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As announced in our Feburary 2010 digital marketing newsletter, we`re working to make it simpler for Caribbean businesses to reach and engage their audiences on the web.
To that end we`re going beyond our typical custom solutions to create a few standard "off-the-shelf" online audience targets for clients.
Off the shelf online audience segments
For the price of approximately ONE colour insertion in a newspaper, you can now easily purchase the audience segments we`re most commonly asked for by our clients and get a month of advertising value and impressions with all the benefits of online measurability.
These top 10 new segments on offer are:
- University Students
- Financial Planners
- Sports Lovers
- Travel Lovers
- Active Lifestyle Enthusiasts
- Entertainment lovers
- Moms & Parents
- Auto Researchers
- Food & Beverage Lovers
- Entrepreneurs
How the segments are created?
These segments provide advertisers with reach to members of these segments based on behaviours across search, social media and the websites they visit. We execute these campaigns on your behalf across our network of partner sites, and on globally recognizable search, social media and contextual sites.
How to buy?
These segments are sold in campaign buys of 3, 6 or 12 month durations. Interested? Visit our contact us page and select Advertising as your area of interest to get a quote.
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