Digital solutions are here to stay.
It’s not the 90s and the internet is not the new kid on the block. We’ve far progressed from the age of digital astonishment since mankind delivered GPS devices, smartphones, and digital music into our lives. Let’s face it, the question around adopting digital solutions for our business lies not in the innate fear of trying something new, but in the fear of successful implementation.
2015 Marketing and Sales Challenges
The New Year (2016) is upon us and like every efficient business leader, marketer and sales manager diligently putting plans in place to meet revised sales and marketing targets, you’re probably scouring the internet for solutions to your 2015 business challenges. Now here’s the problem – you’ve got to sift through the dozens of trends that have been cropping up and identify the ones that take into account our specific market conditions. It’s almost like accepting a prescription for treatment of a medical condition when your symptoms and medical history have not been factored in. You wouldn’t put your health at risk, so why put the future of your business at risk?