Tag digital marketing

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How digital solutions can unlock business value

Digital solutions are here to stay.

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It’s not the 90s and the internet is not the new kid on the block. We’ve far progressed from the age of digital astonishment since mankind delivered GPS devices, smartphones, and digital music into our lives. Let’s face it, the question around adopting digital solutions for our business lies not in the innate fear of trying something new, but in the fear of successful implementation. 

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How to Win at Sales and Marketing in 2016

 Dim forecast for Caribbean Markets in 2016

Let’s face it, the outlook for the Caribbean in 2016 is dim, with minimal growth for Caribbean businesses expected. Both businesses and customers will be managing their budgets and attempting to get maximum value out of every dollar spent. Not every business survives a recession and few can boast of success. Business, sales and marketing leaders must be smarter about their decision making if they aim to survive and succeed in 2016.

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2016 digital sales and marketing trends for Caribbean businesses

2015 Marketing and Sales Challenges

The New Year (2016) is upon us and like every efficient business leader, marketer and sales manager diligently putting plans in place to meet revised sales and marketing targets, you’re probably scouring the internet for solutions to your 2015 business challenges. Now here’s the problem – you’ve got to sift through the dozens of trends that have been cropping up and identify the ones that take into account our specific market conditions. It’s almost like accepting a prescription for treatment of a medical condition when your symptoms and medical history have not been factored in. You wouldn’t put your health at risk, so why put the future of your business at risk?

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Recession Marketing for Caribbean Brands

Marketing in a Recession

Getting maximum value from marketing is always a goal but it becomes crucially important in a recession. With many signs pointing to a Caribbean recessionary environment, this post focuses on marketing strategies and tactics that will help your business succeed where your competitors may fail.

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Buyer Personas – What they are and how to create them

What are Buyer Personas?

Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your customers (and prospective customers) better, and make it easier for you to tailor content to the specific needs, behaviors, and concerns of different groups.

The strongest buyer personas are based on market research as well as on insights you gather from your actual customer base (through surveys, interviews, etc.). Depending on your business, you could have as few as one or two personas, or as many as 10 or 20.

At the most basic level, personas allow you to personalize or target your marketing for different segments of your audience. For example, instead of sending the same lead nurturing emails to everyone in your database, you can segment by buyer persona and tailor your messaging according to what you know about those different personas. When combined with life-cycle stage (i.e. how far along someone is in your sales cycle), buyer personas also allow you to map out and create highly targeted content.

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Financial marketers – how to survive in 2015.

You’ve probably been hearing the term “Connected Consumer” being tossed around in the past year or two. The term references folks like you and me, people who interact with brands and businesses across multiple devices. Connected consumers are always on, connecting through mobile, web and social experiences.

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Get Mobile or Get Lost!

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Trend spotting is a crazy kind of thing, sometimes when you think you should be looking forward, you end up casting your gaze way back. Our soon to be released #DigitalManifesto 2015 outlines the digital marketing trends that are most likely to influence business and marketing strategies in the Caribbean within the coming year. The process was interesting, however it often seemed to swivel right back to some key marketing principles, like this one – go where your audience is.

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Get a handle on 2015 – marketing trends you need to know

We’re already 3 weeks deep into the New Year so as a business leader, marketer, brand steward, you’ve most likely mapped out the direction you’d want to take your business/brand in 2015. Kudos to you if you got this process locked in before 2014 got ushered out the door. For some of us, it’s a more laborious process to get through and we’re still pretty much in the thick of things.

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Crisis Anyone? Why the big ‘M’ is important.

The big M stands for Media Monitoring, and it’s a crucial part of any crisis management plan that our organization embarks on. Learn about recent high profile crises that have spilled over onto social media, and why it’s so important that you have a listening program in place. 

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