Digital solutions are here to stay.
It’s not the 90s and the internet is not the new kid on the block. We’ve far progressed from the age of digital astonishment since mankind delivered GPS devices, smartphones, and digital music into our lives. Let’s face it, the question around adopting digital solutions for our business lies not in the innate fear of trying something new, but in the fear of successful implementation.
What Customer Service looks like in T&T
Across many sectors and industries in T&T, the response from customers surrounding their general customer experience continues to be less than positive. Many companies understand the importance of a great customer experience and how it’s able to translate into customer retention and new sales. As a business are you aware of what your customers hold important to their overall customer experience?
Caribbean Tiger, Hidden Champion
Earlier this year we got a call informing us that Caribbean Ideas was nominated for the Hidden Champions Programme. This was the first time this programme was held in this region and of course we were honoured to be nominated as we saw it as a nod to the work we have been doing, as entrepreneurs in the industry, over the last few years.
Unveiling the Hidden Champions
The Hidden Champions Project is an initiative of the Inter-American Investment Corporation (IIC) that was recently launched in Trinidad and Tobago.
Trend spotting is a crazy kind of thing, sometimes when you think you should be looking forward, you end up casting your gaze way back. Our soon to be released #DigitalManifesto 2015 outlines the digital marketing trends that are most likely to influence business and marketing strategies in the Caribbean within the coming year. The process was interesting, however it often seemed to swivel right back to some key marketing principles, like this one – go where your audience is.
We’re already 3 weeks deep into the New Year so as a business leader, marketer, brand steward, you’ve most likely mapped out the direction you’d want to take your business/brand in 2015. Kudos to you if you got this process locked in before 2014 got ushered out the door. For some of us, it’s a more laborious process to get through and we’re still pretty much in the thick of things.
The big M stands for Media Monitoring, and it’s a crucial part of any crisis management plan that our organization embarks on. Learn about recent high profile crises that have spilled over onto social media, and why it’s so important that you have a listening program in place.