Naughty Grape

Naughty Grape

Objectives & Goals

Brydens wanted to: drive store traffic & grow retail sales, identifying ways to grow not just number of transactions, but also average sale value and repeat purchases; take Brydens’ retail operation to the next level, creating a modern, progressive retail operation that is optimized for today’s connected, digital world; drive efficiency and positive return on their investment in the Naughty Grape store and brand, having made significant investments to build a retail operation.

 

Approach & Execution

During an initial pilot period, CI proposed to: Establish key digital touch-points (web & mobile site, in-store terminal, Facebook)

  • Establish key digital touch-points (web & mobile site, in-store terminal, Facebook)
  • Build Pemission Database (people who opt-in to keep in touch)
  • Establish Targeted Outreach & Advertising Program
  • Dive into the Data
  • Test interactive brand / in-store experience

 

Results

Facebook: Number of likes as of September 15, 2013: 4,538; Number of likes as of December 31, 2013: 9,982

Promotions boosted engagement and fan activity, increased fan-base, resulted in direct sales and increased permission database asset.

We also created a Virtual Tour which allows online users to virtually experience and connect with the Naughty Grape retail space. Other areas in the store can be highlighted and it can coincide with future events, promotions and deals.

Website: We created and launched a custom Naughty Grape website aligned with other digital brand touch points. Since inception, the site has garnered a total of 19,536 views, 14,418 of which are unique.

In-store touch application: Application seen as innovative, creative and fresh; Highly functional and user friendly; Interactive; Visually appealing; Lots of room for multiple uses.

Naughty Grapevine newsletter: We created a Naughty Grapevine newsletter to disseminate targeted offers and specials to our permission database. Reaches specific user groups; Content directly applicable to target markets; Allows for direct marketing of in-store sales, promotions, events; Inexpensive method of marketing.

Brydens wanted to: drive store traffic & grow retail sales, identifying ways to grow not just number of transactions, but also average sale value and repeat purchases ; take Brydens' retail operation to the next level, creating a modern, progressive retail operation that is optimized for today’s connected, digital world; drive efficiency and positive return on their investment in the Naughty Grape store and brand, having made significant investments to build a retail operation.

  • CSS animations
  • Facebook Campaign
  • HTML5 implementation
  • Web campaign
http://naughtygrapett.com

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