Caribbean Financial Services sales and marketing leaders are literally leaving bags of money on the table, by not embracing modern, digital-era sales and marketing tactics, and instead using the tired, approaches of old. In this series of posts we explore some of the reasons that this industry in particular should be extracting tons more value from the digital channels, and how industry leaders can reap the immense benefits available to them. In part 1 here, we explore why the industry is such a good fit for digital-era sales and marketing tactics.
Posts by chikefarrell
A great conference will give you insights that excite, inspire and are share-worthy. Attending Hubspot’s Inbound 2015 was all of the above for me, and this blog post is a way to get some of the insights that are most relevant to Caribbean sales and marketing leaders out of my brain and into yours. Enjoy!
Why Caribbean businesses need value-based sales and marketing strategies
As business leaders with the pressures of growing revenue, we’re all very focused on getting our message out, and ensuring that people understand who we are and why what we do is great and exactly what they need. Unfortunately, that’s a very inside-out view of the world, whereas our customers want us to be outside-in and deliver value to them first.
Marketing in a Recession
Getting maximum value from marketing is always a goal but it becomes crucially important in a recession. With many signs pointing to a Caribbean recessionary environment, this post focuses on marketing strategies and tactics that will help your business succeed where your competitors may fail.
In one of my recent posts, I shared the benefits of evolving to attraction-based marketing, which seeks to deliver value that attracts target prospects to you, vs. disruption marketing which interrupts people with messages that may not be relevant.
One of the essential strategies in a philosophy focused on attraction is Inbound Marketing, yet it’s not a term that most Caribbean marketers are very familiar with.
No one loves a funeral.
If you’re anything like me, then you downright hate them. There’s 3 reasons I hate funerals.
- Saying Goodbye to someone you knew well or loved
- Force you to take stock and perspective of how fragile the world as you know it is
- Make you think about Change
Well guess what? As progressive marketers, we need to lay someone to rest.
It’s time to reflect on the Old King of Sales & Marketing, his Old Rules, and get our minds around the New King and the digital-era Customer Kingdom that we find ourselves in now.
Remembering the Old King of Sales and Marketing
Now if you operated for long enough with the old king of sales and marketing, eventually you got kind of comfortable with life in his kingdom, maybe you even flat out preferred it.
- He made life simple
His core rules and decrees made our lives nice and simple. Big favourites among marketers, particularly in the Caribbean were his rules that:
- Customers and prospects should make themselves accessible via as few media channels as possible
- If you marketing message nailed emotion, or information or better yet both, people would take action eventually
2) Low stress for marketers
Sure our jobs weren’t exactly child’s play, yet how bad could it be if doing your job meant getting the advertising or marketing messages out there and visible, without big pressure to prove return on marketing investment, or to precisely track and measure your approach to generating new sales.
Best of all, once we put out a decent (not necessarily amazing) product or service we could do alright..
One of the drawbacks of marketing in the Caribbean, is that there’s always someone in the executive office who believes that things have been done a particular way for years and it’s worked fine, so if it ain’t broke why fix it.
That explains the huge dollars that still go into traditional media vehicles (print ads, tv and more) without alot of effort expended at truly measuring the return on those investments.
That tide is shifting ever more, as the most progressive Caribbean marketers realise that in a world where consumers are information overloaded, and marketing is as competitive as it’s ever been, that the laws of marketing are starting to mimic the laws of dating. Attraction trumps disruption every time…
This post is inspired by one of the sections in our soon to be released Caribbean Digital Marketing Manifesto for 2015, our summary of key trends impacting Caribbean marketers and the tactics to be on top of to take full advantage and get better return on investment.
One of the trends that we’ve been tracking closely, and talking about actively with current and prospective clients over the last year is what we’re calling the Digital Sales Imperative.
The big M stands for Media Monitoring, and it’s a crucial part of any crisis management plan that our organization embarks on. Learn about recent high profile crises that have spilled over onto social media, and why it’s so important that you have a listening program in place.
To Jailbreak Or In Order To Mention Jailbreak Your Iphone
A 7-day period ago, I made obtain to finally Jailbreak my Verizon new iphone. The process was simple, yet ridiculously rewarding. Imagine what the iPhone would eventually be like whether it was as open since your Android products. I haven’t visited the App Store since, but have spent some time in Cydia trying to seek out the best apps.
Ramon do not really possess a clue ensuing came towards the finances. In fact, not one of the Boyz except Davidido, Treefrog, and S.J., really had any idea one’s financial status’s. Not that we hid this from them, they either didn’t care or had preconceived notions of our financial maintain. Ramon definitely fell into the latter category!
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Major bugs targeted in this release associated with a misfiring proximity sensor that produces accidental hang-ups whereas on a call, and also diminished top quality once using Bluetooth accessories along with Nike + iPod determines. iPhone 3G owners can moreover stay up comex jailbreak 6.2.1 no jailbreak for ios 20 http://iphonescode.com/ for better performance once using iOS 2.1. With all the latest nice features and the bug fixes, you may be tempted to update your iPhone gone. Don’t if you like your jailbreak/unlock. It’s still anonymous whether you’ll be able to jailbreak in the future. We gotta wait for the iPhone Dev Team to once again come to save the day and impart us with a jailbreak. Use TinyUmbrella to duplicate your SHSH blobs.
Davidido and i scrambled assist. We has to the edge of the roof and quickly looked throughout. Luey was retaining Ramon, holding on with a Kuala like grasp to Ramon’s right arm.
There are numerous methods to jailbreak the iPhone, iPod and also iPad products, but definitely you need to comprehend that this has some risk. Consequently, it is pretty suggested for any man to backup entire data first before you start with this particular operation. Listed below the ideas about how to jailbreak the iPhone employing a few approaches in the most secure manners.
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NEVER buy chips or fluids out of a vending machine or also a convenience store just which is convenient (especially at amusement parks). Always buy from a local Grocery store like Sobeys, Lobes, Food Basics or No Extras. You’re paying $1.75 for a 600ml bottle, which is more epensive then GASOLINE which is $1.24+/LITER. With Sobeys you can do get a single.89 liter CARTON of ice tea or lemonade for $0.99 nickels. Fill up a water bottle before going out. WHICH Raises THE NEXT POINT.
We all sat regarding Smoking room, smoking and joking near to. Luey asked me if I thought he hold died from that slip. I told him honestly – “Yes”. He didn’t look too amused around this response. I told him to be done with it and we turned around the stereo Experienced just purchased for the area. Ramon went over to the CD player and switched the CD to a thin Lizzy album from 1976, Jailbreak. He quickly scanned forward till the CD landed on The Boys get home in Town – it had become our unofficial anthem since moving downtown from the G.R.
In general, you ought to choose an hour or so based of your own references and also one permit anyone meet your necessities. The two main major routines the data backup necessity and perform the process at your very own risks. Hopefully, the review will give many benefits as well as assist you more comprehend regarding the right way to jailbreak the iPhone yourself.